If you were lucky enough to take a holiday, or even better, are still on holiday, I hope you’re feeling rejuvenated and excited for the new year.

We live in a society where it’s expected to lie. We expect adverts to mislead in order to sell products, we expect political leaders to twist the truth to suit a particular agenda, we expect that people we meet in the street asking for money are making up a story, we expect that studies distort their findings in order to suit the viewpoint of their funders.

Most religions have precepts against lying, but it turns out, in a world of lies, the most harmful are those that we ourselves tell. Numerous studies into lying have found that even those supposed “white lies”, answers to questions such as “How do I look in this dress”, or “How did you like my cake?” are harmful.

We believe that small lies are acceptable, are expected, but besides the damage to society, groups that lied less showed significantly fewer harmful mental and physical health effects too. Lying is bad for our health.

If we know we can’t even trust ourselves to tell the truth, how can we possibly trust others? Wouldn’t it be wonderful to be able to trust our families, our colleagues, public figures, strangers we meet? The way to start is with ourselves.

Have a great week,
Ian and the Ethical team

Go to to place your order before Tuesday 2pm, and remember that you can follow us on Facebook and on Twitter.